DT Fitness London  ·  Last updated: 22 March 2026

Cookie Policy

1. What Are Cookies

Cookies are small data files placed on your device when you visit a website. We also use similar technologies including pixels and web beacons. This policy covers all of them.

2. Why We Use Cookies

  • Essential operation: Session management, cart, account login - required for the website to function
  • Analytics: Understanding how visitors use the site so we can improve it
  • Advertising: Measuring ad effectiveness and showing relevant ads on other platforms
  • Security: Bot and spam prevention

3. Cookies Used

Strictly necessary (no consent required)

CookieProviderPurposeDuration
_shopify_yShopifyPersistent session ID1 year
_shopify_sShopifyActive session30 min
cart, cart_sigShopifyShopping cart2 weeks
secure_customer_sigShopifyAccount login20 years
storefront_digestShopifyStore accessPersistent
_shopify_sa_t, _shopify_sa_pShopifyAttribution30 min

Analytics (consent required)

CookieProviderPurposeDuration
_ga, _ga_[ID]Google AnalyticsUser identification2 years
_gidGoogle AnalyticsSession tracking24 hours
_gatGoogle AnalyticsRate limiting1 minute

Advertising (consent required)

CookieProviderPurposeDuration
_fbpMetaFacebook ad targeting3 months
_fbcMetaClick ID storage2 years
_gcl_au, _gcl_awGoogle AdsConversion tracking90 days

Functional / security

CookieProviderPurposeDuration
hcaptchahCaptchaBot protectionSession
loox-*LooxReviews displayVaries

4. Your Choices

On your first visit you will see a cookie consent banner. You may accept all, reject non-essential, or manage by category. You can change your preferences at any time via the "Cookie Settings" link in the footer.

You may also manage cookies through your browser settings. Blocking essential cookies will impair core website functions.

Third-party privacy policies: Google  ·  Meta  ·  hCaptcha  ·  Shopify

5. Changes

This policy will be updated to reflect any changes in the cookies we deploy. The date above will change accordingly.